Optics giant Leica had a problem – their stand was housed in Germany, and it cost tens of thousands of pounds to ship it over every show, several times a year.
They needed a reusable modular custom built stand that could be reconfigured for both indoor and outdoor venues, with different stand spaces and configurations.
No problem! We designed a bespoke walling system with modular display units to show their binoculars, rifle scopes and accessories.
The British Shooting Show stand at the NEC (above) uses the same elements as the Bird Fair stand in a marquee at Rutland Water (left). The Game Fair and Northern Shooting Show complete the annual event schedule.
All the unit bases are zebrano wood laminate, with the rest of the stand – walling and unit tops – in a hard wearing glossy polymer spray finish.
Glazed showcases highlight the hero products, with all the products out on show protected with custom made ratchet retractors that prevent theft.
Backlit acrylic logos complete the look.
The Bird Fair stand looks out over Rutland Water, enabling visitors to try out Leica’s binoculars and spotting scopes with some real bird spotting from the elevated platform.
It’s a nice change for us too working out in the sticks compared to and exhibition hall!
