It’s always a challenge to display buses & coaches, but it’s a challenge we’ve accepted since 2012 with Mercedes-Benz. Launcing the new Tourismo at Coach & Bus Live with the stand positioned right by the hall entrance, the new vehicle was front & centre, flanked with signage and a 4m wide LED screen.
A huge 30 metre long curved fascia that ran right through the stand acted as a backdrop for the vehicles and held the elements of the stand together.
The central curved bar, with a big service centre map graphic backdrop, acted as a focal point between vehicles, service & financial services pods and the coffee bar area.
Seating up to 50 visitors, the coffee bar area was surrounded by large format semi-transparent images which told the story of the new Tourismo.
The 5m long coffee bar was served by two bean-to-cup coffee machines, but also served tea and cold drinks for those non coffee lovers. A perfect space to do business hidden away from the rest of the show.
The storyboard graphics, depicting the evolution of the new Tourismo, continued around the kitchen & storeroom stucture, leading visitors who approached the stand from the rear around to the vehicle display and main reception.
